9 March 2010

Snaidero set to stun in Milan


Two of the four new Snaidero kitchens on display at Eurocucina in April will be by Pininfarina.

Paolo Pininfarina - one of the keynote speakers in the Seminar Programme at kbb Birmingham on 22nd March - is believed to be revisiting two of his design classics for Snaidero: Ola, launched in 1991 and Idea, first launched in 2000.

We are also promised a new Snaidero kitchen from architect Iosa Ghini that will continue the brand's theme of employing materials with a low environmental impact. (That sounds like wood to me.)

A new kitchen called Code will also be on display prior to its official launch. This is said to convey "maximum versatility" and a "creative and flexible layout" that may make it suitable for open-plan installations.

However, it looks like the centre of the Snaidero action is going to take place at Fuorisalone, the new Snaidero showroom in the historic centre of Milan that will officially open on 15 April.




A substantial section of the new venue will be taken up with a display of Orange (seen above). Its versatile nature, formal lightness and finely crafted structural details, is a refined industrial design solution and Snaidero's answer to recent market changes.

Snaidero at Eurocucina in Hall 15, Stand A19 - B 15.

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