21 February 2010

The KBB-Land of opportunity


Guest Blog by Sam Cande, sales director at UBM Live.

The kbb land of opportunity is going to be at the NEC in 5 weeks time, and in the final furlong to the show, I have to say it’s going to be a stallion of an exhibition!

Whilst many rumours have driven me almost to insanity, the dust has at last settled, the stands are all being built, the brochures are going into final productions, the products being finished, the invites are going out and the crowds are starting to show their support.

There are over 300 brand names exhibiting at kbb Birmingham and having spoken to most of them personally, I can’t wait to see the amazing new products that they will be launching. There is a lot of secrecy surrounding the new products this year - companies have spent the last two years finalising their new products to perfection and will be using the show as an opportunity to proudly unveil them.

Some exhibitors have over 100 new products; some have only one new product to show. But whatever is going to be there, I have the feeling that there will be the biggest buzz around the show in years.

I wont be the first to say it's been a tough time for everyone and I probably wont be the last. It almost feels like the year will really begin after kbb Birmingham.

With this being the only industry show of the year I have no doubt the aisles will be choc-a-block. I am sure that people will visit just to see who is there and who isn’t, but the fact remains that 300 companies have lots of exciting products to show you.

I am sure that those who unfortunately have been unable to exhibit this year will be back in the future...

So if you haven’t got your ticket yet, it's not too late to register. Make sure you come along to the show - I look forward to seeing you in the aisles!

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