21 October 2009

Five secrets of great strategies


At the Bathroom Manufacturers Conference on 20 October 2009, Stuart Cross of Morgan Cross Consulting gave the delegates five secrets of great strategies.

  1. Don’t let planning kill the strategy.
  2. Raise the bar and focus on your priorities.
  3. Separate objectives from tactics.
  4. Nothing fails like success.
  5. Great strategy = informed choice + timely action.

Since establishing Morgan Cross Consulting in 2006 Stuart Cross has been helping world-class companies find new ways to drive substantial, profitable growth.

In just over two years he has attracted market-leading clients including Alliance Boots, Avon Cosmetics and PricewaterhouseCoopers and his work as a consultant, speaker and coach has taken him to six countries across Europe, as well as North America.

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